RETAIL MARKETING OF SMALL FORMAT COMMERCIAL INSTITUTIONS

Retail trade has always been an extremely dynamic industry, especially in terms of innovation both products and business models, the application technologies marketing tools, digitalization retail processes rapidity transition to hybrid forms sales. The speed introduction new is increasing, so Ukrainian companies various sizes formats need take into account experience foreign retailers, hypermarkets large supermarkets, as well stores "convenient store" format. Each player must understand his responsibility for formation purchase loyalty - repeat depends on location, assortment, service, convenience positive visiting a particular store. content enterprises determined by nature enterprise's activity, format form organization trade, sources goods, composition buyers many other factors.
 For retail, innovations constant changes are not just necessity, but also opportunity rethink work development; implementation modern technologies, integration products, models quick response customer wishes. When choosing innovative solutions small formats, it advisable focus relevant tools cases, pay attention size store or network, average area outlets, matrix they effective for.